What is embedded finance?

Wayflyer's embedded finance service allows partners to seamlessly offer financing solutions to their users directly within their own platforms.

By integrating with our API your users can start new funding applications and receive updates all from your web app.

There are a few options when it comes to integration.

1. Partners can use the SDK to take care of rendering a UI, manage the user journey and making calls to the Embedded Finance API
2. Use the SDK in headless mode where partners have more control over rendering the UI
3. Skip the SDK and call the API directly, giving partners the most control over rendering and user journey.

Showing the user a call to action (CTA)

Once onboarded, the core of the integration begins with the partner calling a dedicated CTA API endpoint to retrieve a dynamic call to action. This API responds with a configuration object that dictates the type of CTA to display to the user on the partner's platform. For example, based on anonymized data shared, if Wayflyer believes the user is potentially eligible for financing, Wayflyer will return an indicative offer that can be displayed as a banner within the partner's platform.

Starting a hosted application

When a user clicks on the displayed CTA the partner calls the start hosted application API endpoint. This step initiates a financing application for that user pre-filled with any data about the user the partner was able to provide beforehand. The response from this API call will contain a URL which the partner should then redirect the user to. This URL leads to a co-branded landing page where the user can continue and complete their application.

As users progress through their application, the CTA API dynamically returns context-specific calls to action, providing real-time visibility into their application status and any outstanding tasks from within the partner's platform. This ensures users stay informed and engaged at every step, fostering a transparent and efficient financing journey.

Sharing anonymized data for a better user experience

A key part of delivering a personalized experience is partners pre-uploading anonymized user data to a dedicated data upload API endpoint. Wayflyer leverages this data to pre-screen users and generate tailored offers in advance. When this data is provided, the CTA API endpoint returns details about pre-approved offers or indicates if a user isn't currently eligible, ensuring users receive relevant information from the start.

Partners can continue to upload anonymized data regularly. After users complete their application and accept financing from Wayflyer, the CTA API endpoint will provide additional offers if they qualify.